Privacy Policy

Introduction

This Privacy Policy ("Policy") describes how Social Elevation ("we," "our," or "us") collects, uses, shares, and protects personal information when you visit our website, use our services, or otherwise interact with us. This Policy is legally binding and constitutes an integral part of our Terms of Service. By accessing or using our website or services, you acknowledge that you have read, understood, and agree to be bound by this Policy. If you do not agree with any part of this Policy, you must immediately discontinue use of our website and services.

As a provider of website design, development, social media management, and SEO services, we take your privacy and data security seriously. We are committed to protecting your information through appropriate technical and organizational measures.

Information We Collect

Personal Information:

We collect personal information that you voluntarily provide to us, including but not limited to: full name, email address, phone number, billing address, payment information, company name, job title, social media account credentials, and any other information you choose to provide when you:

• Register for an account or subscribe to our services
• Complete forms on our website
• Contact us through email, phone, or other communication channels
• Provide us with access to your social media accounts for management purposes
• Share business information for website development or social media strategy
• Participate in surveys, promotions, or events
• Request customer support

Automatically Collected Information:

When you visit our website or use our services, we automatically collect certain information about your device and your interaction with our website, including:

• IP address and general location data
• Device information (browser type, operating system, device type)
• Pages visited, time spent on pages, referring URLs
• Click-stream data and website navigation patterns
• Cookies, web beacons, and similar tracking technologies

Social Media Information:

When providing social media management services, we may collect additional information from your social media accounts, including:

• Account analytics and performance metrics
• Follower demographics and engagement statistics
• Post performance data and audience insights
• Message and comment data from your audience
• Historical content and posting patterns

We use Vercel for hosting and metrics collection. Through Vercel, we receive aggregated analytics that help us understand website performance and user behavior. For more information about Vercel's data practices, please review their privacy policy.

Legal Basis for Processing

We process your personal information based on one or more of the following legal grounds:

• Contractual Necessity: To perform our contractual obligations to you, including providing our services
• Legitimate Interests: To pursue our legitimate business interests, such as improving our services, marketing, and fraud prevention
• Consent: When you have given us explicit consent to process your data for specific purposes
• Legal Obligation: To comply with applicable laws, regulations, or legal processes

How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our services, including website development, social media management, and SEO services
• To process transactions and send related information, including confirmations and invoices
• To respond to your comments, questions, and requests
• To create and maintain social media content calendars and posting schedules
• To analyze social media performance and adjust strategies accordingly
• To communicate with you about our services, updates, and promotional offers
• To personalize your experience and deliver content relevant to your interests
• To monitor and analyze usage patterns, trends, and website performance
• To detect, investigate, and prevent fraudulent transactions and other illegal activities
• To protect our rights, your rights, and the rights of others
• To comply with applicable laws, regulations, or legal processes

For social media management services specifically, we use your information and account access to:

• Create, schedule, and publish content on your behalf
• Monitor engagement and respond to comments or messages as agreed upon
• Analyze performance metrics to optimize your social media strategy
• Develop audience insights and targeting recommendations

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, to comply with our legal obligations, resolve disputes, and enforce our agreements.

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to outside parties except as described below:

• Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you, including Vercel for hosting and analytics, payment processors, email service providers, and social media management tools. These providers are contractually bound to use your information only for the purposes of providing services to us.
• Social Media Platforms: When providing social media management services, we necessarily interact with social media platforms on your behalf. Your information may be shared with these platforms according to their terms of service and privacy policies.
• Business Transfers: If Social Elevation is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information.
• Legal Compliance: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Protection of Rights: We may disclose your information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

In all cases, we limit the information shared to what is necessary and require that recipients protect your information and use it only for the purposes for which it was provided.

Social Media Account Access and Management

When you engage our social media management services, you may grant us access to your social media accounts. We take this responsibility seriously and adhere to the following principles:

• We access your accounts solely for the purpose of providing the contracted services
• We implement strict security protocols to protect your account credentials
• We do not share your social media account access with unauthorized third parties
• We only collect and analyze data that is necessary for service delivery
• We comply with the terms of service of each social media platform

Upon termination of our services, we will promptly delete any stored account credentials and cease all access to your social media accounts.

Data Security

We implement reasonable and appropriate technical, administrative, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

For social media management services, we implement additional security measures:

• Secure storage of account credentials using industry-standard encryption
• Limited access to client social media accounts on a need-to-know basis
• Regular security reviews and staff training on data protection
• Multi-factor authentication when supported by the platform
• Secure management tools with appropriate access controls

In the event of a data breach that compromises your personal information, we will notify you and relevant authorities as required by applicable laws and regulations.

You are responsible for maintaining the confidentiality of any account credentials and for restricting access to your devices. If you believe your account has been compromised, please contact us immediately at marisa@socialelevation.ca.

Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities on our website. These technologies help us analyze website traffic, customize content based on your preferences, and improve your experience.

Types of cookies we use:

• Essential Cookies: Necessary for the website to function properly
• Analytical/Performance Cookies: Allow us to recognize and count visitors and see how they move around our website
• Functionality Cookies: Enable the website to provide enhanced functionality and personalization
• Targeting Cookies: Record your visit to our website, the pages you visit, and the links you follow

You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our website.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete personal information
• Deletion: Request deletion of your personal information under certain circumstances
• Restriction: Request restriction of processing of your personal information
• Data Portability: Request transfer of your personal information to another service provider
• Objection: Object to processing of your personal information for certain purposes
• Withdrawal of Consent: Withdraw consent at any time where we rely on consent to process your personal information

To exercise any of these rights, please contact us at marisa@socialelevation.ca. We will respond to your request within the timeframe required by applicable law.

Please note that we may need to verify your identity before processing your request. In some cases, we may need to retain certain information for legal, compliance, or legitimate business purposes.

International Data Transfers

Your personal information may be transferred to, stored, and processed in countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country. By using our website or services, you consent to the transfer of your information to countries outside your country of residence, including to Canada and the United States, where some of our servers and service providers are located.

When we transfer your information internationally, we take appropriate safeguards to ensure that your personal information receives an adequate level of protection, regardless of the country where it is processed.

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated Policy will be effective as of the date indicated at the top of this page. We encourage you to review this Policy periodically to stay informed about our data practices.

If we make material changes to this Policy, we will notify you by email (if we have your email address) or by posting a notice on our website prior to the effective date of the changes. Your continued use of our website or services after the effective date of the revised Policy constitutes your acceptance of the changes.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: marisa@socialelevation.ca.

Social Elevation
British Columbia, Canada

We are committed to working with you to resolve any complaints about our collection or use of your personal information. If you have a complaint, please contact us first. If you are not satisfied with our response, you may have the right to file a complaint with your data protection authority or other regulatory agency.